A cloud-based, white label, media platform offered by Fliqz (acquired by VBrick Systems). The platform accepts, processes and delivers media, such as video and audio to support different platforms. The operation of the system is transparent to the originator of the content, the originator is only aware of the intermediate customer - hence white label.

Fliqz offers a cloud-based, white label, media platform. Media, for example a video or audio file, is uploaded to the platform. After upload, the media is processed into formats optimized for different delivery platforms; for example, a high quality form for desktop, and a lower-quality form for mobile, delivery. Preview images, or media clips, may also be generated.

The platform supports a number of approaches for media upload, including web components which can be skinned to match the visual style of the customer site. Files are uploaded directly from the customer without the originator of the content being aware of the destination; hence - white label.

Content is delivered from a Content Delivery Network which pulls files from Fliqz. The form of media delivered is determined by the metadata associated with a request; for example, the user agent identifies that the user agent requesting content is a mobile device. A feature of the platform is that this happens transparently without the necessity for the Fliqz customer to identify different platforms explicitly.

The biggest development challenge was to continue to maintain competitive functionality with a small development team. As a result, the development team was organized using agile principles. All stakeholders at Fliqz, including customers, contributed to the creation of an agile product queue. As a result, development focussed on the features producing most customer satisfaction whilst continuing to add features taking advantage of the opportunities offered by quickly changing technology space.

The platform is developed using C# and SQL Server. Media files are stored in a hierarchical system of folders whose structure is derived from the name of the files. This ensures that the files are distributed evenly across the folder structure.

The platform is delivered from a collection of IIS web servers contained on a cluster of virtual machines on which the Microsoft Windows Server operating system is installed. The virtual machines are created on a cluster of physical computers using the Hyper-V Server. The SQL Server instance is a fail-over cluster ensuring high-availability.

All physical hardware is located in a colocation center.